Author: Merrel Briona

A fleet of technicolor supercars and high-octane wristwatches make a persuasive case to spend the weekend in Miami. Helmed by 0260 founder Lex Borrero and watch media personality Perri Dash, the inaugural Time To Drive Car & Watch Festival delivered an ambitious debut and laid the groundwork for future editions.

Held this past weekend on November 7 and 8 at Mana Wynwood, following a kick-off at the Concours Club, the festival brought automotive and horological worlds together for a weekend devoted to the machines that get collectors’ pulses racing. Robb Report served as the official media partner of the first edition, which drew over 6,000 attendees with 50 watch brands, hundreds of collector vehicles, and 64 speakers spanning racing, watchmaking, design, and entertainment.

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Dash said the idea was hatched during Watches & Wonders Geneva in April. What followed was a months-long effort to assemble a festival that reflected their own collecting interests. “We wanted to create the dream event that we wanted to attend,” he told Robb Report. “If we were going to build something, we had to create something that has a little bit of us in it.”

Miami supplied a receptive audience to their vision. “It’s funny, because when you look at Miami’s car and watch community, you almost wonder why something like Time to Drive didn’t happen sooner,” said Matt McKenna, collector and founder of Miami’s Imperial Moto wearing a Patek Philippe Neptune reference 5085. “The two worlds have always overlapped, and Miami has some incredible collectors. And what I love about both cars and watches is that they’re rarely just about the object itself.”

The weekend began with an opportunity to put some exceptional engineering to work. Friday’s invitation-only gathering, the Driver’s Seat, brought guests to the Concours Club for hot laps, track sessions and passenger rides with professional drivers. A conversation between Borrero and Chopard U.S. CEO Jean-Baptiste Maillard added a watchmaking perspective to an evening centered on performance cars. Drew Coblitz, car and watch collector noted, “Normally we either go to car or watch events, and they’re rarely married the way Time To Drive managed to combine them,” he said, with an F.P. Journe Chronomètre Bleu on his wrist. “I had friends travel across the country to be here.”

By Saturday, the action had moved to Wynwood with impressive automotive displays that punctuated the entire show. WERKS: The German Concours assembled 150 curated Porsche, Mercedes-Benz, and BMW vehicles, while Icons of Stuttgart brought together such standouts as a Mercedes-Benz 300 SL Gullwing, a four-cam Porsche 356 Carrera, a Jägermeister Porsche 911 Carrera RSR, and a Porsche 918 Spyder Weissach.

Nearby, a Ferrari F40 and Aston Martin DB4 shared the broader festival billing with rarities including one of just six Ferrari Sergios ever built. Plus, the Amazon Green Carrera GT, and the 964 Turbo featured in Bad Boys—an especially fitting appearance in Miami. Leading the red-carpet fleet of super cars was a violet Czinger 21C Max that IndyCar champion, Alexander Rossi, was testing out with Brett David of Prestige Imports. “I’ve spent my whole career being defined by thousandths of a second, so I’ve always been drawn to people and brands who obsess over precision,” he told Robb Report. “Time To Drive showcased the best of the best in both worlds, and did it in a way that made you feel included and part of something special.”

Inside the Collectors Club, established maisons and independent brands presented everything from automotive-inspired chronographs to elaborate mechanical showpieces.

Jacob & Co.’s Bugatti Tourbillon bridged the connection between the two worlds, with a miniature V-16 engine animation incorporating a transparent sapphire engine block. Chopard brought its Mille Miglia collection, including the U.S.-exclusive Classic Chronograph American Racing Stripes Edition, limited to 50 pieces, alongside its L.U.C 1860. Grand Seiko, meanwhile, offered guests a closer look at its Spring Drive U.F.A. Ushio 300 Diver and a selection of watches typically shown during private collector appointments. Armin Strom showcased its Mirrored Force Resonance Zeitgeist Blue, made in a limited run of just 10 units, which completely sold out during the festival.

Other discoveries included Norqain’s first titanium Wild ONE models, Perrelet’s Turbine Casino Roulette, and L.Leroy’s Vox Temporis. “I felt the la familia atmosphere here in Miami,” Jessica Chow, founder and CEO of Vieren shared. “People genuinely connected with the story behind my family’s 50-year legacy in Swiss watchmaking, which made the experience especially meaningful.”

Beyond the displays, the programming gave collectors access to the people behind the machines. Alongside Alexander Rossi, Porsche Penske Racing driver Felipe Nasr, automotive photographer Larry Chen, and Adam Golden of Menta Watches were among the weekend’s speakers. Matt Farah’s The Smoking Tire and Spike Feresten’s Spike’s Car Radio recorded live, while Assouline offered an early look at Porsche: The Impossible Collection.

The founders are already planning the next lap. During Sunday’s closing program, Borrero and Dash announced a 2027 return under the name Time To Drive: Art Unframed, with a new Miami venue and an expanded focus encompassing art, music, design, and motorsports.

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Mustafa Suleyman, Microsoft’s AI CEO — a human in charge of its AI operations, we should clarify — says he’s willing to consider giving AI models rights if they ever become conscious. But he really doesn’t want that to happen in the first place.

The comments came in a post he made on X clarifying some of the things he said in a recent essay he penned on “model welfare.” He began that essay with an unequivocal statement: “AIs are not conscious. They do not feel, experience, or suffer.”

That shouldn’t be too controversial. But in this day and age, when trillion dollar AI companies like Anthropic are pushing the idea that their language models could already be conscious, it very much is. This was not lost on Suleyman, who observed in his update that a “surprising number of people on X think we should take AI rights seriously.”

As such, Suleyman clarified that he doesn’t think that “AIs cannot be conscious.” What he meant is that they aren’t currently — and, if he had his way, “this is how they must remain.”

Reading comprehension is apparently hard for the model welfare crowd, since Suleyman’s original remarks already seemed pretty clear about the tense he was discussing. But he took the opportunity to elaborate on his positions further, saying that while he has seen “no evidence that AIs are conscious or deserve welfare,” he would update his position if “that data emerges.”

It’s perhaps lending too much credence to the idea of AI consciousness, since any evidence that the current architecture of AI models is even capable of supporting something like human experience remains incredibly controversial. But the debate is dominated by sci-fi primed paranoia. However far-fetched certain ideas about AI may seem, they have large contingents in the AI industry taking them seriously.

Suleyman, for his part, thinks that we should avoid creating synthetic sapient beings at all costs.

“If it is possible, based on everything I know, developing conscious AIs would be reckless, and we should not build them,” he wrote.

“We AI developers have no right whatsoever to bring a new species of conscious beings into the world,” he continued, “even if some people may want to do it with AI welfare as a top priority.”

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