A fleet of technicolor supercars and high-octane wristwatches make a persuasive case to spend the weekend in Miami. Helmed by 0260 founder Lex Borrero and watch media personality Perri Dash, the inaugural Time To Drive Car & Watch Festival delivered an ambitious debut and laid the groundwork for future editions.

A lineup of cars outside the venue for Time to Drive Miami
Time to Drive
Held this past weekend on November 7 and 8 at Mana Wynwood, following a kick-off at the Concours Club, the festival brought automotive and horological worlds together for a weekend devoted to the machines that get collectors’ pulses racing. Robb Report served as the official media partner of the first edition, which drew over 6,000 attendees with 50 watch brands, hundreds of collector vehicles, and 64 speakers spanning racing, watchmaking, design, and entertainment.

Lex Borrero and Perri Dash, co-founders of Time to Drive
Time to Drive
Dash said the idea was hatched during Watches & Wonders Geneva in April. What followed was a months-long effort to assemble a festival that reflected their own collecting interests. “We wanted to create the dream event that we wanted to attend,” he told Robb Report. “If we were going to build something, we had to create something that has a little bit of us in it.”
Miami supplied a receptive audience to their vision. “It’s funny, because when you look at Miami’s car and watch community, you almost wonder why something like Time to Drive didn’t happen sooner,” said Matt McKenna, collector and founder of Miami’s Imperial Moto wearing a Patek Philippe Neptune reference 5085. “The two worlds have always overlapped, and Miami has some incredible collectors. And what I love about both cars and watches is that they’re rarely just about the object itself.”

Time to Drive’s invitation-only Driver’s Seat event at The Concours Club
The weekend began with an opportunity to put some exceptional engineering to work. Friday’s invitation-only gathering, the Driver’s Seat, brought guests to the Concours Club for hot laps, track sessions and passenger rides with professional drivers. A conversation between Borrero and Chopard U.S. CEO Jean-Baptiste Maillard added a watchmaking perspective to an evening centered on performance cars. Drew Coblitz, car and watch collector noted, “Normally we either go to car or watch events, and they’re rarely married the way Time To Drive managed to combine them,” he said, with an F.P. Journe Chronomètre Bleu on his wrist. “I had friends travel across the country to be here.”

Guests at Time to Drive checking out the whips at Icons of Stuttgart
By Saturday, the action had moved to Wynwood with impressive automotive displays that punctuated the entire show. WERKS: The German Concours assembled 150 curated Porsche, Mercedes-Benz, and BMW vehicles, while Icons of Stuttgart brought together such standouts as a Mercedes-Benz 300 SL Gullwing, a four-cam Porsche 356 Carrera, a Jägermeister Porsche 911 Carrera RSR, and a Porsche 918 Spyder Weissach.

Alexander Rossi and Lex Borrero during a panel discussion at Time to Drive
Time to Drive
Nearby, a Ferrari F40 and Aston Martin DB4 shared the broader festival billing with rarities including one of just six Ferrari Sergios ever built. Plus, the Amazon Green Carrera GT, and the 964 Turbo featured in Bad Boys—an especially fitting appearance in Miami. Leading the red-carpet fleet of super cars was a violet Czinger 21C Max that IndyCar champion, Alexander Rossi, was testing out with Brett David of Prestige Imports. “I’ve spent my whole career being defined by thousandths of a second, so I’ve always been drawn to people and brands who obsess over precision,” he told Robb Report. “Time To Drive showcased the best of the best in both worlds, and did it in a way that made you feel included and part of something special.”
Inside the Collectors Club, established maisons and independent brands presented everything from automotive-inspired chronographs to elaborate mechanical showpieces.

A guest inspects a watch at Time to Drive
Time to Drive
Jacob & Co.’s Bugatti Tourbillon bridged the connection between the two worlds, with a miniature V-16 engine animation incorporating a transparent sapphire engine block. Chopard brought its Mille Miglia collection, including the U.S.-exclusive Classic Chronograph American Racing Stripes Edition, limited to 50 pieces, alongside its L.U.C 1860. Grand Seiko, meanwhile, offered guests a closer look at its Spring Drive U.F.A. Ushio 300 Diver and a selection of watches typically shown during private collector appointments. Armin Strom showcased its Mirrored Force Resonance Zeitgeist Blue, made in a limited run of just 10 units, which completely sold out during the festival.

Grand Seiko had a large presence at Time to Drive with a booth constantly busy with enthusiasts
Time to Drive
Other discoveries included Norqain’s first titanium Wild ONE models, Perrelet’s Turbine Casino Roulette, and L.Leroy’s Vox Temporis. “I felt the la familia atmosphere here in Miami,” Jessica Chow, founder and CEO of Vieren shared. “People genuinely connected with the story behind my family’s 50-year legacy in Swiss watchmaking, which made the experience especially meaningful.”

Watch influencer Erika Ratini (@watchmissgmt) and Jessica Chow of Vieren; Watches in the Vieren booth
Time to Drive
Beyond the displays, the programming gave collectors access to the people behind the machines. Alongside Alexander Rossi, Porsche Penske Racing driver Felipe Nasr, automotive photographer Larry Chen, and Adam Golden of Menta Watches were among the weekend’s speakers. Matt Farah’s The Smoking Tire and Spike Feresten’s Spike’s Car Radio recorded live, while Assouline offered an early look at Porsche: The Impossible Collection.
The founders are already planning the next lap. During Sunday’s closing program, Borrero and Dash announced a 2027 return under the name Time To Drive: Art Unframed, with a new Miami venue and an expanded focus encompassing art, music, design, and motorsports.









