Intel Reclaims Desktop CPU Crown as AMD’s Share Slips Below 30% — BigGo Finance

Intel Reclaims Desktop CPU Crown as AMD’s Share Slips Below 30% — BigGo Finance

Intel clawed back a meaningful slice of the desktop processor market from Advanced Micro Devices in the third quarter of 2026, ending a long stretch of share losses and pushing its rival below the 30% mark for the first time in years, according to Mercury Research.

The chipmaker gained roughly 5.1 percentage points of desktop CPU share in the July-to-September period, lifting its total to about 70.1% while AMD held 29.9%. The reversal arrived against a softening backdrop for the broader PC market, making the swing all the more notable.

Mercury researchers attribute the shift largely to Intel steering manufacturing capacity toward desktop chips as laptop CPU demand cooled. The company had been under-supplying the desktop segment earlier in 2026, and it capitalized when demand surged during the quarter. A second factor, the firm said, was Intel’s steady volume through OEM and system-builder channels while AMD’s shipments sagged in its core gaming and enthusiast categories, where rising hardware prices and supply constraints took a toll.

AMD’s growing emphasis on higher-margin data-center silicon also played a part. The company has acknowledged it could not keep up with retail demand, choosing instead to prioritize capacity for data-center and AI products as it chases a milestone: surpassing Intel in total quarterly revenue by the end of 2026.