Meta has announced the global rollout of new subscription plans for Facebook, Instagram, and WhatsApp, adding paid features across its social media and messaging platforms.
The company introduced Facebook Plus and Instagram Plus, both priced at $3.99 per month, while WhatsApp Plus will cost $2.99 monthly. Meta said these new subscriptions are separate from Meta Verified and will continue to exist alongside it.
Facebook Plus and Instagram Plus subscribers will get access to new features focused mainly on Stories and profile customization. These include advanced Story insights such as rewatch counts, the ability to create unlimited audience lists beyond Close Friends, and options to keep Stories active for longer than 24 hours.
Subscribers can also preview Stories before posting, search viewer lists, post directly to their profile without showing content in followers’ feeds, and use features like animated reactions, custom app icons, extra profile pins, and custom fonts for bios.
For WhatsApp Plus users, Meta is adding custom ringtones, new themes, more pinned chats, extra sticker packs, and more ways to customize lists.
Meta also said more subscription plans focused on Meta AI users, creators, and businesses will be introduced in the future.