MANILA – Jordan Brand takes streetball culture to new heights with the return of the DAYO23 Streetball Invitational on June 6 and 7, continuing its mission to spotlight the best of Filipino streetball culture.
Dayo is where hometown heroes go head-to-head with the legends of tomorrow, with rising stars from across the country taking flight in a high-stakes, high-energy tournament. Built on the belief that Every Court is Home Court, DAYO23 has become a platform where hometown pride, turf strength and raw talent combine to provide a showcase of basketball passion.
From Luzon to Visayas to Mindanao, teams will represent their cities with pride—each one chasing a single goal: to bring home the glory.
Beyond the competition, DAYO23 continues to push the culture forward. Attendees can expect a full weekend experience, featuring sets from Manila’s flyest DJs, appearances by visionary artists, and immersive moments that connect the broader hoops community. Come for the hoops, stay for the culture.
The tournament will feature both men’s and women’s divisions, highlighting the depth of talent across the country, alongside the return of fan-favorite, ultra-competitive five-on-fives and immersive on-ground experiences. Exclusive DAYO23 merchandise and Jordan Brand activations will also be available throughout the weekend.
As part of DAYO23’s return, Jordan Brand will also roll out exclusive releases built for the barangay: the DAYO23 Collection, launching on May 6, and a Luka 77 ‘DAYO23’, an exclusive colorway of the Jordan Luka 77. These drops extend the culture on and off the court.
More than just a tournament, DAYO23 is a stage for self-expression where players, creatives, and fans alike can rep their hometown and win it all.
Further details on registration and the full event lineup will be announced soon.